"The Role of Green Marketing in Achieving Sustainable Development: A Study on Eco-Friendly Companies in Egypt"

نوع المستند : المقالة الأصلية

المؤلف

Lecturer of Business Administration Raya Higher Institute for Management and Foreign Trade

المستخلص

This research seeks to explore the nature of the relationship between green marketing and the achievement of sustainable development in eco-friendly companies in Egypt. The study was conducted on a sample of Egyptian companies that adopt eco-friendly practices and integrate sustainability into their marketing strategies.
A survey was used to collect data from 230 employees, who were randomly selected to ensure comprehensive representation of various categories within eco-friendly companies in Egypt, with the aim of understanding the impact of green marketing practices on both environmental and economic performance, based on employee perspectives.

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